OUR BRANDS
Trus Brands, from the House of Trus Holding, is the group’s brand development arm, managing a portfolio of six in-house brands across food and non-food categories, with more in the pipeline. Each brand is built on the core values of quality, trust, and innovation, designed to serve diverse regional and global markets.
Supported by Trus Holding’s strong manufacturing, packaging, and distribution capabilities, Trus Brands focuses on building scalable brands with long-term potential, aiming to grow them into trusted household names across the region and beyond.
Premia is positioned in the premium food segment, o ering a refined portfolio that includes chocolates, pistachio spreads, peanut butters, flavored sauces, and specialty food products. Sourced from globally certified manufacturing facilities, Premia uses authentic ingredients and technically developed recipes to ensure superior taste, consistency, and an elevated consumer experience.
Premia Protein Bar is a nutrition-focused food brand developed to meet the growing demand for healthy and functional food choices. Its portfolio includes protein bars and better-for-you snacking options, made using residue-free, sustainably sourced ingredients, delivering balanced nutrition at an accessible value.
Afdal is a premium regional food brand focused on delivering high-quality essentials across categories such as Basmati rice, Arabic spices, and premium oils. The brand combines trusted sourcing, consistent quality, and strong regional relevance, o ering premium value products designed for everyday household use.
Cinar is a popular category food brand o ering reliable, everyday consumption products at great value. Sourced from trusted factories across global markets, the brand ensures compliance with country-specific quality standards, making it a dependable choice for daily household needs.
Mr Neat is a popular non-food brand offering laundry and cleaning solutions designed for daily high-usage requirements. Developed in line with
country-specific standards and specifications, the brand delivers effective performance, consistency, and value for households and institutional use.
Tharavad is a traditional food brand under Trus Brands, a division of Trus Holding. The brand o ers carefully sourced, high-quality food essentials
inspired by authentic culinary traditions. With a focus on purity, taste, and consistency, Tharavad delivers trusted everyday staples for modern
households. The brand is currently available across Saudi Arabia.
